Sony A7R III Full Frame Mirror less Camera launched.

Sony has launched another full-frame mirrorless camera.

This new camera is the A7R III, the successor to the Mark 2 of the same camera. Although the 42.4-megapixel image sensor is seemingly the same one that was also inside the Sony A7R II, almost every other aspect of the camera -- from auto-focus to the battery life -- has been improved. In other words, most of the problems that photographers earlier didn't like in the A7R II seems to have been fixed in the new camera.

Given how good the A7R III seems on the paper, it is also safe to say that for the first time a Sony mirrorless camera is looking to truly threaten the full-frame shooters from Nikon and Canon. Until now there were several issues that held back the Sony camera, including the availability quality lenses across all focal lengths, but gradually Sony seems to be fixing all of them.

Now, with the A7R III along with some well-regarded lenses and a top class full-frame image sensor, it would be competing with the likes of the Canon 5D Mark IV and Nikon D850.

Along with announcing the A7R III, Sony has also announced two new lenses:

A 400mm F2.8 lens for wildlife shooters and a new general purpose 24-105mm F4 lens. As far as the A7R III is concerned, here is what Sony is offering:

• 35mm full-frame 42.4-megapixel image sensor
• Continuous shooting is now up to 10fps with 399 PDAF points.

For now Sony has not launched the A7R III in India, but considering the fact that Sony likes to bring its cameras to India soon after the global launch, it is possible that A7R III will come here in the coming weeks.